el asly story
Started in 1888 by Mokhtar El Rashidy Basha, Elrashidy Elasly is a story of heritage and originality. It is REMD’s oldest brand and one of Egypt’s first Halawa and Tahini brands.
El Rashidy El Asly Halawa is a high quality product made from 100% pure sesame. El Rashidy El Asly Halawa comes with different ranges like Halawa plain, Halawa with chocolate and Halawa mixed with nuts and its types. Also provides a wide assortment of sizes ranging from 18gm bars to 3800gm packs.
El Rashidy El Asly Halawa has many health benefits and is considered one of the most important sources of energy for the body as it gives power, it also reduces cholesterol, as it contains a high percentage of antioxidant plant sterols.
As the consumer became more “On the go “looking for convenience and new life styles, REMD decided to be the first company in Egypt to introduce Elrashidy El Rashidy El Asly Halawa Spread to satisfy the customer’s needs that boosts your energy and benefit your health.
our simple ingredients
sesame & it’s history
Sesame seed is one of the oldest oil-seed crops known, domesticated well over 3000 years ago. Sesame has many other species, most being wild and native to sub-Saharan Africa.
Historians have dates some charred remains of sesame recovered from archeological excavations to 3500-3050 BC. Some reports claim sesame was cultivated in Egypt during the Ptolemaic period.
Egyptians included sesame in the list of medicinal drugs in the scrolls of the Ebers Papyrus dated to be over 3600 years old and called it sesemt.
The historic origin of sesame was favored by its ability to grow in areas that do not support the growth of other crops. It is also a robust crop that needs little farming support—it grows in drought conditions, in high heat, with residual moisture in soil after monsoons are gone or even when rains fail or when rains are excessive. It was a crop that could be grown by subsistence farmers at the edge of deserts, where no other crops grow. Sesame has been called a survivor crop.
Sesame seeds are full of high quality protein, in which protein makes up 20 percent of the seed. It also helps lowering cholesterol levels as it contains phytosterols that block cholesterol production. The rich magnesium levels it contains is a key nutrient known to help lower blood pressure. In addition to that it is good for digestion due to the high fiber content . Also, needless to say that the high zinc content helps produce collagen, giving skin more elasticity and helping repair damaged body tissues. Regular use of sesame oil can reduce skin cancer.
More from REMD
Check all El Asly Recipes…
History Of Halawa
Some scholars have suggested it originated near Istanbul some time before the 12th century, while others believe it dates back all the way to 3000 B.C.E.